SAMSUNG 77S90F OLED 4K Smart TV 77″

Sound optimized and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV’s AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room’s acoustics, before ultimately refining them with audio remastering technology.²

Stay connected to your pets while you’re away

Pet Care

Use your TV as a pet-sitting assistant when you’re outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet’s favorite content to calm them down.³

Enjoy a full range of authentic colors

PANTONE Validated

As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colors and 110 newly-added skin tone shades. So you can be sure that you’re getting a rich, true-to-life viewing experience.⁵

Easily spot moving objects and text

AI Motion Enhancer Pro

Our AI processor smooths out and sharpens motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.⁶

Intelligently refines content to HDR-like quality with AI

Auto HDR Remastering Pro

Enjoy brighter highlights, clearer details and more vibrant colors. Our AI technology learns the differences between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.

Catch hidden details in dark scenes

HDR Brightness Optimizer

When there’s bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can always enjoy clear, vivid HDR imagery with all the little details.

Gaming Experience

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you’re playing and optimize the settings. You can free yourself from the usual setup hassle and just play.¹²

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyze the colors and movements on screen, then signal to Hue lights for matching effect — resulting in an incredibly immersive viewing experience.¹³

Sound

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what’s going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

One UI Tizen

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung’s security team helps keep your TV safe with constant updates.¹⁸

SmartThings

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone. ²¹

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements. ²²

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.²³