Your Art Gallery On TV

 The Frame TV displaying an artwork hangs on a wall with paint in various colors splashed in the background.

Paintbrush strokes in pastel colors on a white background.

The Frame. Art Mode. TV when it's on, art when it's off. Art Store. Certified works from top-tier galleries. From timeless classics to modern masterpieces. Complimentary experience with 370+ free pieces available each year. Art Store Streams. Curated art collections by season and theme each month. Continuous updates in your art gallery. Modern Frame Design. Slim Fit Wall Mount. Ultra-slim bezels. Customizable Frame in 4 colors. Artful Picture Quality. Matte Display. Limits reflections and glare. PANTONE Validated ArtfulColor logo. Richly nuanced expression. QLED picture quality. Dual LED color backlight unit. Bolder, more accurate contrast. Quantum HDR HDR10+ logo. Enhanced cinematic depth. NQ4 AI Gen2 Processor. Samsung Vision AI. 4K AI Upscaling 20 neural networks. Your content upscaled. Active Voice Amplifier Pro. Voice clarity optimization. Generative Wallpaper. Match your mood with unique visuals. Discover more at samsung.com. One UI Tizen OS upgrade for free. Samsung Logo.

Key features at a glance

 Key features of The Frame. Modern Frame Design, Art Mode, Artful Picture Quality with QLED that shows TV Mode and Art Mode, Samsung Vision AI is here logo.

Design

Design

Designed to look like a slim picture frame

Modern Frame Design

Elegantly minimal and modern, The Frame’s design is a work of art in itself that blends beautifully into your home.

Side view of The Frame TV is installed tightly to a living room wall to look like a real picture frame.

A flush fit to the wall

Slim Design / Slim Fit Wall Mount

With a slim profile, The Frame can be mounted near flush to the wall to look like a real painting.1alt text

Tailor to your space with customizable bezels

Customizable Frame

Style The Frame to your taste with customizable bezel frames. Find the color that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.2

Close-ups of The Frame TV's customizable bezels in different colors.

Find the right height for your space

Height Adjustable Stand

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.3

Two The Frame TVs side by side are on Height Adjustable Stands. One of stands is adjusted to fit a soundbar beneath the TV.

Art

Art

TV when it’s on. Art when it’s off.

Art Mode with 370+ free pieces available each year

When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 370+ free pieces available each year.4

The Frame displays artwork available on Art Store. Around it other artwork from famous museums and galleries appear to move toward and be sucked into the TV. Logos of Bright Moments, V&A, The Met, Etsy, print bakery, Magnum Photos, Royal Collection Trust, MoMA, Union Art Fair, Toiletpaper, Saatchi Art, belvedere, Tate.

World-famous galleries in your living room

Samsung Art Store

Curate your personal art gallery and display it at home. With over 3,000 options from world-famous artists and institutions in the Art Store, you can easily find the right pieces to show off your style.

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Access 370+ free artwork annually

Art Store Streams

Discover new favorite pieces and display them for free. With Art Store Streams, you get a carefully curated collection of 30 artwork from leading artists and institutions every month. The selection is constantly updated based on a certain theme, so it’s easier than ever to explore the world of art.5

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Where your artistic journey begins

Art Home

Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.6

The Frame TV on Studio Stand in living room setting shows Art Home screen with some of the artwork available in Art Home.

Frame your most-loved moments

My Photo7

My photo

You can easily upload and exhibit your own photos or a new family portrait from Google Photos in your home on your TV and Smart Display. Simply send your photos to The Frame via SmartThings for easy display.

Three personal photos are uploaded to The Frame from a mobile device and displayed like a collage. Google Photos logo.

You can easily upload and exhibit your own photos or a new family portrait. Simply send your photos on your phone or cloud storage apps like iCloud Photos to The Frame via SmartThings for easy display.

Three personal photos are uploaded to The Frame from a mobile device and displayed like a collage. iCloud Photos logo. Copyright © 2025 Apple Inc.

Brightness Sensor

The Brightness Sensor detects ambient light and auto-adjusts the screen’s brightness and color tone to retain the artwork’s original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.8

Motion Sensor

With a motion sensor, The Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you’ve left the room, it’ll switch off to save energy.9

Mat Canvas

Customize The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colors to find the combination that makes your art look more realistic.

Picture Quality

Picture Quality

Stunning visuals for art and entertainment alike

Artful Picture Quality with QLED

Watch TV with exceptional QLED picture quality. Using Samsung’s sophisticated display technology, The Frame produces a vibrant image with a wide range of colors and high brightness levels, so you can appreciate what’s on your screen.

'The Frame in living room shows TV Mode with AI TV NQ4 AI Gen2 Processor logos, and Art Mode with Glare Free Reflection UGR<10 Discomfort <22 Disability <34 UL and PANTONE™ Validated ArtfulColor logos.

The Frame TV displays an artwork but Without Matte Display reflections from a nearby lamp make it hard to see clearly.
The Frame artwork is clear With Matte Display. Glare Free Reflection UGR<10 Discomfort URG<22 Disability UGR<34 UL logo.

Enjoy what’s on, not the reflections

Matte Display

Don’t let sunlight or reflections from nearby lamps interfere with your viewing experience. With Matte Display, you can clearly see what’s on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.10

Samsung Vision AI

Samsung Vision AI

Samsung Vision AI meets The Frame

Samsung Vision AI

Enjoy new features with Samsung’s Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

NQ4 AI Gen2 Processor powering various screens with features that make up The Frame TV. Samsung Vision AI is here logo.

The NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.

Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

This processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is superb performance, whether you’re streaming OTT services, playing your favorite video games or watching live sports.14

Enjoy 7 years of
new TV experiences
for free16

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