*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Meet the powerful and smart alpha 7 AI Processor Gen8
With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.

*Compared to the same year entry level Smart TV alpha 5 AI Processor Gen6 based on internal spec comparison.
4K Super Upscaling brings every frame to life
LG’s powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.

*Image quality of upscaled content will vary based on the source resolution.
HDR10 Pro
Vibrant colors and brightness takes the screen resolution to new heights. Jump into elevated image quality with sharper contrast.

*HDR10 Pro is a technology developed by LG Electronics based on the standardized picture quality of standard ‘HDR10’.
The next generation of LG AI TV
AI Magic Remote completes the AI experience
Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.
*AI Magic Remote’s design, availability and functions may vary by region and supported language, even for the same model.
*Some features may require an internet connection.
*AI Voice Recognition is only provided in countries that support NLP in their native language.
*Reduced or limited content may be shown depending on region and network connectivity.
*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*It works only with apps that support the Voice ID account.
*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*The US and Korea use the LLM Model.
*Internet connection required. 
*Internet connection required.
*AI Chatbot available in countries supporting NLP in their native language.
*It is possible to link the AI chatbot to customer service.
*Supported menus and apps may vary by country.
*Menus displayed may be different upon release.
*Keyword recommendations vary according to the app and time of day.
*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
*Updates and the schedule to some features, applications, and services may vary by model and region.
*Upgrades available for 2022 OLEDs and 2023 UHD and above models.
Experience what LG AI TV can do for you!
AI Voice ID
AI Search
AI Chatbot & AI Picture/Sound Wizard
AI Concierge

*LG supports ‘Matter’ Wi-Fi devices. ‘Matter’ supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.
*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.
AI Sound Pro fine-tunes your sound for impact
*AI Clear Sound must be activated through the Sound Mode menu.
*Sound may vary according to the listening environment.
Enrich your sound with LG TV and LG Soundbar
*Soundbar can be purchased separately.
*Soundbar Mode Control may vary by model.
*Please note that the service may not be available at the time of purchase. A network connection is required for updates.
*The soundbar models compatible with the TV may vary by region and country.
*LG TV remote usage is limited to certain features only.













