Our best color, powered by our most powerful processor
Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM.
The screen is the speaker for picture and sound in perfect harmony
Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.
The entertainment you love. With help from Google
Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.1
Game time. Be invincible.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.26
Screen image simulated.
Beautifully designed to compliment your viewing experience
Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.17
Designed with the environment in mind
Sony TVs are engineered to deliver stunning design with the environment in mind.
Picture
Incomparable colors. Phenomenally vibrant.
See fresh, bright colors and pure blacks. Our Cognitive Processor XR™ maximizes the expressive power of QD-OLED, filling scenes with unprecedented realism.
Extending color volume for our widest ever palette
Millions of individual, self-illuminating pixels. Billions of real-world colors. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.
More vivid colors and realistic textures at all brightness levels than conventional TV
Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.
[1] Heat diffusion sheet [2] High luminance panel [3] Temperature distribution mapping
Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.13,14
Noise is reduced, making broadcast and online videos much clearer and easier to view.
Blur is minimized so action stays smooth
Everything upscaled close to 4K quality
Intelligent motion processing for smooth, fast-moving action
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.13
XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Beautiful colors. Any angle.
Less glare. Less reflection. That’s immersion.
Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colors across all viewing angles.
Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.