Real 4K UHD.
Lifelike high definition for your entertainment.
Blockbuster performance guaranteed.
Entertainment
Home to all your favorites.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
***Apple TV+ requires a subscription.
****Supported service may differ by country.
FILMMAKER MODE™
The director’s vision brought to life.
Active HDR
Down to the finest detail.
Game Optimizer
Quick and easy game setup.
HGiG
Immerse yourself in the HDR game.
Low Input Lag
Complete control without delay.
Thrilling Sports Experience
Sports Alert
Never miss your team play.
Enhance Your Interior
Designed to stand out.
Enhance everything you see and hear.
4K Upscaling
See it all in 4K.
AI Brightness Control
A bright idea for better TV.
AI Sound
Sound turned up to pro.
Make life so much more convenient
Magic Remote
More like a magic wand.
Voice Command